Uncredited Hispano Artist

Generally speaking, New Deal art programs distinguished between “fine art” and “craft,” employing artists and producing work on the basis of a false dichotomy rooted in racial and class biases. As Tey Marianna Nunn details in her authoritative work on the subject, Sin Nombre: Hispana & Hispano Artists of the New Deal Era, “with few exceptions, Spanish-speaking artists and their art were accorded second-class status. Since Anglos administered almost all the WPA1 art programs in New Mexico, the inclusion of and assignment to arts programs of what was considered ‘handicraft’ and what was considered ‘art’ correlated directly with Eurocentric perceptions and preconceptions.”2 Hispano3artists were mostly classified as “craftspeople” or “laborers,” and, in turn, their art was mostly viewed as “handicraft.” They were thus rarely credited for their work. To quote Nunn: “A direct result of these misguided and commonplace attitudes is the ‘undocumented’ status of Hispana and Hispano artists who created works in a variety of media for WPA Programs, vocational schools, and retail outlets. The majority of Hispana and Hispano WPA artists worked with traditional materials such as tin, fabric, and wood; mediums that were not considered elements of fine art according to dominant artistic values and aesthetic sensibilities at the time.”4 

This is largely the case for Gallup’s New Deal art collection. The names of the artists who created the collection’s wood furniture pieces, tinwork light fixtures, and ceramic glazed tilework are unrecorded (again, likely because these objects were considered utilitarian, decorative items, therefore not art, and their makers laborers, not artists). It is assumed that these artworks were produced by Hispano artists whose authorship we hope one day to be able to credit. 

The one exception in Gallup’s collection is Elidio Gonzales. Nunn was able to find his name, as well as those of other Hispano New Deal artists, “buried deep in archival repositories.”5 According to Nunn, Gonzales likely made several, if not most, of the wood furniture pieces in Gallup’s New Deal art collection.  

Eliseo Rodriguez

Eliseo Rodriguez grew up near the now-famous artistic enclave of Canyon Road in Santa Fe, NM. As a teenager, he delivered firewood and did odd jobs for Canyon Road residents—scholars, artists, writers, and patrons who made up the town’s “Anglo intelligentsia.”1 It was there he first met Józef Bakoś and other members of “Los Cinco Pintores.” 

At the age of fifteen, Rodriguez was granted a two-year scholarship to the Santa Fe Art School, where he was admitted as the “only Spanish.”2 There, his teachers included Bakoś. 

In 1935, Rodriguez married his wife, Paula. They built a house and lived the rest of their life close to where Rodriguez was born. 

Rodriguez was hired by the Federal Art Project (FAP) in 1936: “When I took my craft work, paintings on glass, carvings and tinwork, in for sale . . . the store manager told me she couldn’t buy any more items, but maybe I should go meet Russell Vernon Hunter [State Director of the Federal Art Project for New Mexico],” Rodriguez recalled in a 2003 interview. Hunter instructed him to apply for relief at the county courthouse to prove eligibility for the FAP. “[After being approved] I went back to Mr. Hunter. He gave me all kinds of materials to work with, canvas, paint, watercolors, everything. I was excited and felt like I was in business.”3

Rodriguez contributed to the FAP in a variety of ways—he was, in his words, “always willing to do anything I was asked to do. I was willing to be versatile.”4 Over the course of his employment with the FAP, Rodriguez helped Paul Lantz complete a mural for the Texas Centennial. He also helped friend, neighbor, and colleague Louie Ewing apply the silkscreen printmaking technique to create a portfolio of Navajo rug designs for the Laboratory of Anthropology (founded in 1927 by John D. Rockefeller to study the Southwest’s Indigenous cultures; the Laboratory is now part of the Museum of Indian Arts and Culture). Additionally, he hand-colored prints for the Portfolio of Spanish Colonial Design. Rodriquez also painted in reverse on glass and created oil-on-canvas paintings for the FAP. 

“[I made] $75 a month. We were paid by the month and since we didn’t have a family yet that took care of our grocery needs for a month. You turned in your work once or twice a week or once or twice a month depending on how fast you worked.”5 

Rodriguez was one of the few highly regarded Hispano artists working for the FAP. “There weren’t a whole lot of Spanish people working in the Project . . . We weren’t just assistants. Although in some cases, we were considered helpers.”6 The Museum of New Mexico Art Gallery (now the New Mexico Museum of Art) first exhibited his work in 1936, and by 1938, “his paintings also hung alongside works by his teachers and other recognized Anglo artists, including . . . Sheldon Parsons.”7

E. Boyd, who supervised the creation of the Portfolio of Spanish Colonial Design for the FAP (and who later became a curator of Spanish Colonial art at the Museum of New Mexico Art Gallery and then the Santa Fe Museum of International Folk Art), introduced Rodriguez to the straw appliqué technique. “She said that this form of straw art originated in Africa, was picked up by the Moors in Spain and brought by the Spanish to New Mexico,” said the artist. “It was tacky, messy, and tedious work . . . I was willing to try anything so I tried doing the straw inlay appliqué work and enjoyed doing it and wanted to keep it going as a form of art that was dying out.”8

By the 1950s, Eliseo and Paula Rodriguez were the last remaining practitioners of straw appliqué in New Mexico. In the 1970s, with encouragement from a conservator at the Museum of International Folk Art, they began exhibiting their work. Today, Eliseo and Paula are credited with saving and renewing the art form, which is once again thriving in New Mexico. In 2004, the National Endowment for the Arts made both artists National Heritage Fellows

While Rodriguez is most famous as a straw appliqué artist, he was multitalented, working in a variety of media such as oil on glass, oil on canvas, watercolor, lithography, ceramics, wood, and cabinetry. Rodriguez credits the FAP with his success: “It did more for me than if I had gone to college. It gave me so many possibilities.”9

Elidio Gonzales

Elidio Gonzales was an esteemed artist, furniture-maker, and businessman. Per his obituary, highlights of his career include making “the doors for the Santuario de Chimayo [a shrine and pilgrimage site in Chimayo, NM], [being] selected to do the entrance doors for the entrance to the Hispanic Heritage Wing of the Museum of International Folk Art in Santa Fe and [making] furniture and woodwork for famous artists and writers.”1 

Gonzales got his start as a carpenter and artist during the New Deal. Having grown up in Mora and Black Lake, NM, where his family ran a sawmill, he moved to Taos in 1934 to attend the Taos Vocational School. “I learned the Spanish Colonial designs at the school and within three months I was an instructor . . .  I was a participating artist in the WPA [Works Progress Administration] work project in the ’30s,” he told The Taos News in 1985.2 

During World War II, Gonzales served for three years in the US Army as a woodworking instructor for army rehabilitation programs. In 1945, he opened El Artesano de Taos, a hand-crafted furniture business. According to scholar Guadalupe Tafoya, “The red and yellow sign that hung outside of his shop . . . is familiar to anyone who ever walked or drove along La Loma Road [in Taos]. Elidio produced museum-quality pieces for clients all over the Southwest. He had enormous influence on the style of furniture being produced in Taos, favoring the rosette, with designs that were very clean and sharply etched.”3  Gonzales was known as “El Maestro,” or a Master Carver, and mentored many next-generation furniture-makers. 

Despite his widespread recognition and enormous influence, Gonzales’s first print media mention as an artist—according to the available archives—only came in 1961,4  and his first full print media profile appeared in 19665 —more than thirty years into his career (a 1945 newspaper article6  listed him as a member of the “arranging committee” for that year’s Christmas Handicrafts and Art show at the Harwood Museum of Art, but did not identify Gonzales as an artist himself). The art world’s bias against furniture as “fine art” prevailed over the course of his fifty-four years in the business, but Gonzales’s talent and dedication were undeniable and his commitment to education—not only did he teach woodworking, he did many public demonstrations and talks throughout his career—made him an effective advocate for his craft.  

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Gallup’s New Deal art collection consists of over 120 objects created, purchased, or donated from 1933 to 1942 through New Deal federal art programs administered by President Franklin D. Roosevelt to support artists during the Great Depression.

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